Delivered but Never Read: How the Modern Newsroom Is Filtering Out Your Press Release Before a Human Ever Sees It
Automated inbox management and AI-assisted triage tools are quietly relegating traditional press releases to digital obscurity before a single journalist reads them. Open rates are declining sharply, and the communicators who are still breaking through have fundamentally changed how they reach reporters. Here is what the data reveals—and what forward-thinking communications teams are doing differently.